Marketing Strategies for Plastic Cards

In the process of making plastic cards, there will be problems such as inconsistent positioning, and the problems are mainly presented through a series of data tables.

Many organizations do not follow the six major usage rules in the marketing of plastic cards, which leads to inconsistent communication between employees and customers, which brings irreparable losses to the organization. The 6 major rules are item news, item discount, recharge method, promotion level, point rights and additional rights. "Take item discounts as an example, some institutions don't care about this. When employees and customers are promoting single item discounts, they will mention discounts. In fact, this is not allowed in plastic card marketing. We must fully consider the institutions. Control profits."

General store plastic cards are given for free, Z is more than how much money you spend to get one. Plastic cards in coffee shops cost money to buy.

If you order a cup of coffee in a coffee shop, the waiter may tell you: "Beauty/sir, you can actually get this cup of coffee worth 36 yuan for free today." You will definitely ask: "How to get it?" Will tell you: "You only need to spend 88 yuan to buy a national plastic card, you can get this cup of coffee for free, and you can enjoy a 10% discount in the future."

There are two types of customers: one who paid $88 for the plastic card, and one who still paid $36 for the coffee. The former explained that they would come and sit often, while the latter would feel that they would come less often in the future, and there was no need to buy this plastic card. plastic card

Although it is also a plastic card with a 10% discount function, it is free and charged, which is an effective screening for customers invisibly and naturally. And this card, also got 88-36-2 yuan card cost = 50 yuan profit. Because the customer bought the card with money, he must "earn" the 50 yuan back through the consumption discount in the future.