Make your customers care about your plastic cards

Make your customers care about your plastic cards

If you ask your VIP customers: please show your plastic card. The vast majority of customers will tell you: "Sorry, I forgot to bring it, just give me a discount!" What does this mean? It means that your customers don't care much about the plastic card because it doesn't have any other features other than the discount feature.

Why don't plastic cards in most service stores play a big role? Because plastic cards don't seem to have any new tricks and new functions except for discounts. So, how to play with plastic cards in order to lock customers more effectively?

1) Paid card sales

General store plastic cards are given for free, Z is more than how much money you spend to get one. Plastic cards in COSTA's coffee shops cost money.

If you order a cup of coffee in a coffee shop in Costa, the waiter may tell you: "Beauty/sir, you can actually get this cup of coffee worth 36 yuan for free today." You will definitely ask: "How to get it?" The waiter will tell you: "You only need to spend 88 yuan to buy a national plastic card, you can get this cup of coffee for free, and you can enjoy a 10% discount in the future."

There are two types of customers: one who paid $88 for the plastic card, and one who still paid $36 for the coffee. The former explained that they would come and sit often, while the latter would feel that they would come less often in the future, and there was no need to buy this plastic card.

Although it is also a plastic card with a 10% discount function, it is free and charged, which is an effective screening for customers invisibly and naturally. The cost of the COSTA card also received an additional profit of 88-36-2 yuan card cost = 50 yuan. Because the customer bought the card with money, he must "earn" the 50 yuan back through the consumption discount in the future.